As some of you may have noticed, I did not post anything last week, and this week’s post won’t be too terribly long. However, what I do have to share this week is my second set of social media data, which will now be publicly available starting today! Not only that, but this data focuses on a different yet very important (in my opinion) group within the United Methodist Church: the youth demographic.
The “United Methodist Church in the US – Social Media Presence (Youth)” spreadsheet is structured in the same way that my Annual Conference spreadsheet is, with conference youth accounts listed for all three major social networks. Each social network has two sheets, one based on the number of likes/followers for the account and one based on membership in the church (the latter being based on line 16 “CF YOUTH”, or an equivalent line, in every conference’s 2015 statistics). With this particular set of data, I’m hoping to draw more conclusions on how the church is communicating with youth and connecting them to youth-centric events and conference/youth campaigns in the future.
If you are interested in taking a look at this data, it can be found here. Please let me know if you have any comments or questions about it by leaving a comment below!
Until next time,